Fail Fast Consulting
Founded in Santa Barbara, California, with Scandinavian roots.
Fail Fast is built on a simple principle: Sometimes the hardest thing is letting go of what no longer works.
Executive coaching is one way we put that philosophy into practice. A space to challenge familiar thinking, deepen self-awareness, build trust, and explore new possibilities.
Meet The Founder
Hi, I'm Linn.
Swedish Roots, Santa Barbara Connections.
Born and raised in Sweden, I've spent more than 20 years in Santa Barbara's technology community. My journey has taken me from SaaS sales at Citrix Online and AppFolio to joining ParentSquare as a co-founder in 2014, helping grow the company from three to over 400 people.
Through it all, one thing has become clear:
Behind every successful business are wonderfully complex, endlessly fascinating people.
Finding common ground, building trust, and adapting to the person and moment. Knowing when to listen, ask another question, or simply throw away the script. That's where I've always felt most at home.
Fail Fast Consulting is where my experience, curiosity, and fascination with human potential come together. A place to explore new perspectives, challenge familiar thinking, and discover what else might be possible.
Entrepreneur, mother of three teenage boys, lifelong learner, and believer that we shouldn't take ourselves too seriously.
Curious about my startup journey?
Ignorance Is Bliss. Sometimes It's a Competitive Advantage.
A Little About Rule Number 6 (and Me)
During my executive coaching studies at UC Berkeley, I discovered The Art of Possibility by Rosamund Stone Zander and Benjamin Zander.
And with it, Rule Number 6:
“Don't take yourself so goddamn seriously.”
I laughed. Because it felt familiar.
Life is unpredictable, mistakes are inevitable, and sometimes the best thing we can do is loosen our grip, laugh a little, and try again.
I take my commitments seriously. Myself? A little less so.
Background & Curiosity
Co-founder, ParentSquare
20+ years in SaaS sales, revenue growth, and entrepreneurship
UC Berkeley, Executive Coaching Intensive
Lifelong learner with a fascination for positive psychology, human motivation, organizational behavior, and negotiation.
Curious about my professional journey? Let’s connect on LinkedIn
Practicing what I preach: stepping outside my comfort zone, embracing a little theatricality, and remembering Rule Number 6.